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Rebranding For A New Era

By - 25/09/2014 16:47

Much has been achieved by AST in recent years, expansion into the global market place, with the addition of group companies in USA, South Africa, New Zealand.  Combined with sustained growth in the Australia, Singapore and UK offices, AST can proudly claim to be a world class company, using satellite technology to meet the needs of many governmental and corporate requirements, both on land and at sea.

Additionally, AST is a Tier 1 provider with Inmarsat, Iridium, Thuraya and Globalstar, and is one of the largest wholesalers of satellite communication hardware, recently adding iDirect to its portfolio.

The Directors of AST supported the new brand, which replaces several regional variations of the original 20 year old logo, demonstrating that AST is a forward thinking company, planning its future as a global player in the industry.

Gregory Darling, Managing Director said, “The rebranding coincides with the firm’s global strategy of repositioning AST in the context of the competitive environment we operate in. It reflects our desire to focus on qualities that differentiate us from our competitors.”

Redesigned Logo

The new logo provides consistency across all areas of the group, and has been updated and simplified to convey the new vision of AST.   In simple terms the graphic represents a globe and orbiting satellites, stating who we are and what we do. 

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